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The economic impact of tourism and the effect that your business has on its local community are the
focus of this category. The judges need to understand the extent to which your business contributes to
the economic benefit of the community and your ability to quantify the impacts that you have on the
community. Your entry should provide details on:
- the extent to which your business provides sustainable employment opportunities
year-around (as opposed to seasonal employment);
- how your business is contributing to the economic upliftment of your local community;
- how and to what extent you have contributed to the establishment or development of local
businesses and employment opportunities;
- the extent to which your business supports local suppliers and entrepreneurs for its
supplies and needs including the percentage of your purchases from local suppliers in
relation to your total spend;
- what measures have been taken to involve your local community in the benefits that
tourism can bring;
- opportunities that have been created for local craftsmen and communities to sell their
wares and services to your guests and visitors;
- the measures taken to get your suppliers to support local communities;
- the extent to which you go to ensure fair and equitable business practice with your local
suppliers and communities.
In all categories, it is important to remember to consider the following points.
- All entries should reflect the activities of your business and your achievements over the
period July 2010 to June 2011. Where your entry is based on activities before this period,
you will need to demonstrate that the achievements in that period have been sustained
by providing relevant supporting documentation or data.
- Your entry should be factual and supported wherever necessary by documented proof of
any claims that may be made in categories where the award is based on performance.
- Include whatever information you believe will aid in demonstrating your achievements, but
beware of overstating the case.
- The data or information must be relevant to the period for which the entry has been
submitted. Outdated supporting information will not be accepted.
- Keep your entry concise and to the point. Limit your submission to 1500 words per
category and highlight information on your performance or achievements as this makes your
entry stand out for the judges and creates a better chance than those that have hidden this
information in unnecessary commentary.
- Ensure that all necessary supporting information is included in your entry submission, and
- Remember that the judges are looking for results and not window-dressing or PR campaigns.
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