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Most empowered tourism business

To qualify for this NEW category, your entry should reflect and communicate the extent to which your business has addressed the issues of empowerment and has contributed to a globally competitive, demographically representative tourism industry. In compiling your entry, you should demonstrate the following:

  • the extent to which your business has been transformed to represent a more empowered ownership or partnership ratio;
  • the degree to which your management structure has been developed to reflect greater representation by previously disadvantaged persons;
  • to what degree your employment practices contribute to the national and sectoral equity targets;
  • how your business is contributing to the long-term development of its employees and to the development of future managerial potential both internally and externally. Your entry should consider and explain the extent to which preferential procurement practices are applied; the extent tio which your business sis contributing to the development of complimentary enterprises owned by previously disadvantaged individuals and how you are contributing to the development of the country’s socio-economic development goals directly.

In all categories, it is important to remember to consider the following points.

  1. All entries should reflect the activities of your business and your achievements over the period July 2010 to June 2011. Where your entry is based on activities before this period, you will need to demonstrate that the achievements in that period have been sustained by providing relevant supporting documentation or data.
  2. Your entry should be factual and supported wherever necessary by documented proof of any claims that may be made in categories where the award is based on performance.
  3. Include whatever information you believe will aid in demonstrating your achievements, but beware of overstating the case.
  4. The data or information must be relevant to the period for which the entry has been submitted. Outdated supporting information will not be accepted.
  5. Keep your entry concise and to the point. Limit your submission to 1500 words per category and highlight information on your performance or achievements as this makes your entry stand out for the judges and creates a better chance than those that have hidden this information in unnecessary commentary.
  6. Ensure that all necessary supporting information is included in your entry submission, and
  7. Remember that the judges are looking for results and not window-dressing or PR campaigns.